Need a REALTOR® for your

Madison Area investment property?

OutofTownLandLord connects you with Madison’s very best property investment specialists. A licensed, experienced, dedicated REALTOR® who will deliver stunning results and stellar service. Learn about the REALTOR® and the Madison area market below.

Ben Anton

Madison Residential Rental Investment Specialist

State: Wisconsin

Counties: Dane

Cities and Towns: Madison, Middleton, Monona, Fitchburg, Sun Prairie, Oregon, Verona, Maple Bluff, DeForest

Real Estate Experience: 13 years investment property ownership/management, 11 years licensed real estate sales, 9 years licensed as real estate broker

Company: Lauer Realty Group

About Ben Anton

I have called Madison home for 20 years. While renting my way through college I gained an interest in rental property ownership. Working with my then landlord, I bought my first home. My first home/investment property was an owner-occupied 2-flat. In short order I bought the 3-unit next door and owner occupied there. I still own those two properties along with several others, on my own as well as with partners. I am very hands-on, forging relationships with tenants, neighbors, often buying properties that have been neglected. I am able to work with many of my tenants in buying their own homes when they out-grow their rentals. I have forged relationships with all variety of tradesmen and contractors overseeing my own projects, renovations and help many clients establish those same connections.

About the Madison Area Market

Market Overview

Madison has a very insulated economy. North of 60% of the population works in the public sector via the university, state or local government. We also have a very healthy software-tech job-market bolstered by start-ups and former employees of the regions largest employer Epic Systems, a health care software giant with over 9000 people on the payroll. The region for years has had vacancy rates in the low single digits due to the demand of the University Of Wisconsin and thousands of millennials locating here. A recent report suggests Madison need add 1000 units per year to simply keep up with demand, not bringing vacancy to a healthier 6-7%. The city, on an isthmus between two lakes, is often winning awards for livability for those interested in health and fitness activities, music, festivals, and all sorts of outdoor activities.

Investment Price Points in Madison

In 2015 the average price of a single family home in the Madison metro was 221,000. It can be very difficult to get a single family in our market to cashflow. Many investors will put properties that nearly had short term flip potential in to a rental role after significant refreshing and updating. Many single family distressed home and foreclosures met this fate during the last economic down turn. I often think of these as a very slow flip. Buy - remodel - rent/hold - (refresh) sell.

The demand for single family homes right now is too great for many homes to sell at prices that allow for cash flowing rental with just 20% down. The single family demand is also nibbling away at some 2 through 4-unit stock (many older homes that were converted in to multi family homes. Many buyers are converting older more derelict 2-flats back in to single family homes). These slightly more difficult to finance rental properties can be purchased with less competition as they require buyers have 20-25% down, not just the 5% that many first time buyers offer. The number of condos that allow rental is also very limited.

For the most part, many associations do not allow investor buyers, or require the unit be seasoned (owner occupied for a time) before it can be rented. For the purpose of “Samples” I will include a condo option in with the entry level single family homes as the numbers may be similar. Because of low ROI in so many other investment avenues, we are seeing a lot of money invested in what many in my office call “Blue Chip” rentals. Low risk, updated, low needs, easy to manage multis. The low risk, low work, rentals often require more than 20% to cashflow but can be easily evaluated by cap-rate ROI projections. I have included some of these in the samples as well in the high-end multi unit examples.

Madison Area Sample Properties

These recently settled homes are examples of what you can find in our market.

The sale prices are the actual sold prices, and the rents are what these types of homes could rent for in today’s market.

Entry Level

Sample 1Sample 2Sample 3
Town Madison Madison Madison
Type (SF, TH, Condo, Multi) Condo SF SF
Est. Sale Price $95,000 $150,000 $185,000
Est. Taxes (Monthly) $185 $273 $360
Est. Insurance (Monthly) $0 $65 $70
Est. HOA and/or Condo Fee (Monthly) $140 $0 $0
Est. Rent (Monthly) $900 $1,100 $1,400
Age 67 65 60
Approx. Sq.ft. 852 1,020 1,400
Bedrooms/Full Baths/Half Baths 2/1 3/1 3/1
Garage None/None None/None 2 Car/Full
Lot Size - Std. Std.

Entry Level Multi Family Price Points

Sample 1Sample 2Sample 3
Town Madison Madison DeForest
Type (SF, TH, Condo, Multi) 2 Flat 2 Flat Duplex
Est. Sale Price $165,000 $175,000 $205,000
Est. Taxes (Monthly) $321 $342 $350
Est. Insurance (Monthly) $65 $65 $75
Est. HOA and/or Condo Fee (Monthly) $0 $0 $0
Est. Rent (Monthly) $1,400 $1,450 $1,400
Age 73 75 44
Approx. Sq.ft. 1,200 1,300 2,200
Bedrooms/Full Baths/Half Baths 2/1, 1/1 2/1, 1/1 2/1, 2/1
Garage 1 Car 1 Car 2 - 1 Car
Lot Size Std. Std. Dbl.

Mid-Upper Level Multi Family Price Points

Sample 1Sample 2Sample 3Sample 4
Town Madison Madison Madison Madison
Type (SF, TH, Condo, Multi) MF 2 Flat MF 2 Flat MF 3 Flat MF 4 Unit
Est. Sale Price $240,000 $325,000 $455,000 $360,000
Est. Taxes (Monthly) $468 $633 $887 $700
Est. Insurance (Monthly) $75 $80 $85 $80
Est. HOA and/or Condo Fee (Monthly) $0 $0 $0 $0
Est. Total Rent (Monthly) $2,200 $2,800 $3,300 $2,800
Age 125 100 110 65
Approx. Sq.ft. 1,950 2,200 2,900 3,600
Bedrooms/Full Baths/Half Baths 2x’s 2/1 2x’s 2/1 3x’s 2/1 4x’s 2/1
Garage 2 car None None None
Lot Size Std. Std. Std. Dbl.

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