Need a REALTOR® for your

Salem investment property?

OutofTownLandLord connects you with the Salem area’s very best property investment specialists. A licensed, experienced, dedicated REALTOR® who will deliver stunning results and stellar service. Learn about the REALTOR® and the Salem market below.

Dana Bull, REALTOR®

Greater Salem Investment Specialist

State: Massachusetts

Counties: Essex, Suffolk, Middlesex South, Suffolk

Cities and Towns: Boston, Malden, Medford, Salem, Beverly, Swampscott, Peabody, Marblehead

Licensed Since: 2015

Company: Sagan Harborside Sotheby’s International Realty

About Dana Bull

Dana Bull is a REALTOR®, landlord, and investor with a sweet spot for old homes. She started buying property right out of college and collected a couple dozen apartments in the Boston area before her 28th birthday. Now she’s dedicated to helping first-time homebuyers and investors make smart real estate purchases in the Greater Boston Area. Her work has been featured in Business Insider, USA Today, CNBC, Forbes, Bigger Pockets, and more. Dana is an active real estate agent with Sagan Harborside Sotheby’s International Realty and a columnist for the Zillow Group.

About the Salem Market

Market Overview

Boston and the neighborhoods north of Boston are consistently named a “Best Place to Live” and hold a steady track record for appreciation. These communities are all in close proximity to some of the nation’s best schools, medical institutions, and job opportunities.


Boston and the surrounding north shore communities offer a little something for everyone – a rich history, quality museums, thriving downtown areas, and some very dedicated sports fans! These neighborhoods attract high caliber tenants who value unique lifestyles and in many cases are willing to pay a premium to be in a top-notch location.


In terms of housing, the barrier to entry is much lower for multi-families outside of the city than Boston proper. Buyers can nab a charming multi-family for a fraction of Boston pricing.


Home to a variety of private colleges and state universities, Boston and the north shore has a growing student population and high demand for housing.

Commuter options

Downtown Boston is a walkable and commuter friendly area. Commuters outside of the city can hop on the “T” or a train to North Station from a variety of the surrounding communities. Salem, MA also offers a high-speed ferry.

Housing Stock

Featuring some of the oldest housing inventory in the country, the real estate is certainly distinctive. While inventory for small multi-families is limited across many states in the US, the Boston area boosts some real gems.


In this market, many of the small multi-family properties (R2-R4) come with deferred maintenance. They present unique value-add opportunities. Price points for a two-family start around $300,000, but there is a wide spectrum based on conditions and neighborhood. Positive cash flow is difficult to maintain with just a two-family, but they are an excellent entry-level investment for first-time investors/buyers looking to offset a mortgage. Cash flow is more easily attained with a three or four unit building, however most require upfront capital improvements and stabilization costs.

Entry Level: $300,000-$500,000

Mid Level: $500,000-750,000

Upper Level $750,000-1 Mill+

Free Report: Demographic and Housing Data on the Salem Market

Would you like free demographic and housing data on the Salem market? The report includes information on schools, income, employment, crime, average sale prices, fair market rents and more. You can get reports on the whole market or zero in on a specific zip code.

This report has all the info you need to help you decide if the Salem market is right for you! Click here to get your free report.

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